Entrepreneur Series - Meet Felicia Schneiderhan

Fulbright scholar, journalist, inventor, fashionista, tech startup co-founder, and girl-totally-down-with-California, Felicia embodies that wonderful blend of creative quirkiness, business prowess, and international savviness.  

Underneath the jean cut-offs, the pink rabbit fur, and the death metal crop top, is a brilliant woman from Berlin looking to make her mark in NYC.  Last week, the startup she co-founded, PeekBite, placed #1 at the NYU Innovation Competition, which turned the head of a major angel investor.  Up next is a coveted spot in the NYU Entrepreneur incubator.

Oh, and ring ring, Jolie (aka the Vogue of Germany) is calling and they are totally obsessed with BLACKBUN, the hair accessory she patented and sells online.   What's her brand prop? Check out this video of a girl with pink hair taping banana peels to her feet and skating a halfpipe.    

Relentless torrent of ideas, dinosaur bone digging dreams, Chinatown cookies, and being fearless ...

Meet Felicia --

Hey babe! What are you up to today?

Hi! I'll work on a paper for school for a couple hours and then I'll go to a friend's place to repair an inflatable zebra that I broke and also to brainstorm ideas for a music video involving a bear trap.

What's the best thing you've learned in the last week?  How have you applied that to your daily routine?

A very important thing I've learnt in the last month, which is actually very simple, but makes a huge difference, is to consciously take time to process things.  We receive so much input every day, so many new experiences and impressions, and people we meet, which is amazing, but I feel like unless I take time to really process all this I cannot make proper use of it in my brain. So it happens now that I just sit around doing nothing, just thinking and processing stuff.

What made you decide to set up shop in NYC?

I had the opportunity to study some courses for my economics master at NYU. After my study abroad experience in California during my bachelor degree I was like "damn, I need to do this again!" - and New York is the best place for me to merge business with studying - so colorful and so much opportunity.

What's the last thing you did outside your comfort zone?

A few days ago I held a pitch in front of six venture capitalists. We had finished our slides late and so I didn't have much time to practice. I was a little nervous getting on stage, but in the end we made it well through the pitch and were very happy with the results.

What's been your biggest business challenge? How did you overcome it? (Or how are you trying to overcome it?)

My biggest business challenge has been to find a supplier for Blackbun Fashion. I had invented this new product called the Blackbun, which is a hair accessory that makes volume curls. Since the product was completely new, it was extremely difficult to find a supplier. There was no knowledge about manufacturing techniques or machines that could be used. After contacting many, many potential suppliers - I didn't even know what kind of supplier would be able to manufacture my product and I got very creative, from sock factories to hosiery companies - I found this tiny family business in Lithuania whose owner believed in me and the idea. It took us almost a year and many feedback loops to end up with how the Blackbun is today.

What keeps you up at night? 

Ideas! I have a very active, creative mind, and sometimes I cannot stop it from racing when I want to sleep. So it keeps revolving around problems I'd like to solve, and then I have to turn on the light in the middle of the night to write things down...again and again until I get really annoyed.

What's something a lot of people don't know about you? 

When I was little my dream job was to dig dinosaur bones out of the ground.

Your style is rad! What do you think your clothes say about you?

Haha thanks! Hmmmm I don't's weird, lately I noticed that I got kind of sticky with my preferences. So if I like a piece of clothes then I literally have to force myself not to wear it every single day. Right now I'm hung up on this light pink rabbit fur scarf...

What do you think Felicia in 10 years would say to Felicia today?

Learn how to code! And do not eat all these glibbery cookies from Chinatown, there's so much chemicals in them.

What (three) pieces of advice would you give to an aspiring female entrepreneur?

  1. Reconsider your limits suspiciously - some of them are imaginary.
  2. Think fearless. There is no thought that should not be thought.
  3. Do not settle for less than happiness

Tell me about #Shit Needs to percolate :)

That's another major insight I had very recently: shit takes time. You might invest a lot of energy, sweat and passion into one thing, but no matter how hard you try to speed it up, some things just need their time to develop their own dynamics and to mature. It takes a combination of drive and patience to make things happen. Shit needs to percolate.

Watercolor portrait by Me.



Sorry Not Sorry? Nope, Just #NOTSORRY.



I'm sitting in the one-person restroom at my go-to coffee shop, when I hear a loud BANG from someone heaving their body weight against the locked door, followed by a mumbled apology. Not wanting to leave their plea unanswered, I feel compelled to respond with something placating, like, "It's ok!" or "Be right out!" or "Oh, someone's there, can you bring me something to read, preferably the New Yorker?!"

Seriously though, what I reallllyyyy want to shout back is: "YOU DON'T HAVE TO APOLOGIZE! IT'S TOTALLY ACCEPTABLE TO PUSH AGAINST THE DOOR TO SEE IF THE BATHROOM IS OCCUPIED" followed by, "You should NOW APOLOGIZE for forcing a dialogue during this very PERSONAL TOILET TIME!"

I've sat in this solo stall often enough to draw some very scientific sociological conclusions about this common coffee shop phenomena:

  1. People apologize 50% of the time.
  2. Men, more often than not, will not apologize, while women, more often than not, do
  3. The staff never apologizes.
  4. Why didn't the person before me replace the toilet paper, when they were the last ones to use the last square?
  5. What's the point of putting down the toilet seat? It's just one more dirty thing I'd prefer not to touch.  


So, why are women apologizing more often then men, and when are we going to cut it out? 

In business school, "like," "um," and "you know," were drilled out of our conversational vocabulary. These words and phrases, we were told, made us seem less intelligent, less prepared, and less professional.  

I'd make the argument that the same should be applied to the overuse and misuse of "I'm sorry."  Dropping "sorry" when you're not sorry subconsciously communicates weakness, submissiveness, and meekness.   It's no surprise that women more often unnecessarily apologize than men.  

It's actually really empowering to not say sorry when you've done nothing wrong.  I think when you rightfully give yourself that power and control, it translates into greater feelings of self-worth.

Try it out for yourself the next time the word is about to leave your mouth and you're sure an apology is not warranted. 

And if this suggestion doesn't work for you? #NOTSORRY 




Mood Ring Your Day

How do you *FEEL* right now?  

You're probably not wearing a mood ring (unless you've time traveled from the 70's), so check in with this chart:

I'm in the blueish/green - hopeful/contentment/trusting - thanks to a super positive, honest conversation I just had with a fellow entrepreneur, and I'm floating in the afterglow.  

Well... actually, this was my concluding feeling.  For most of the talk, I flitted in between frustration-irritation-impatience and overwhelmed-blame-stress-criticism. I resisted the good advice; I was judgmental, critical, and doubtful. I would say: "I've heard this before, I've tried this before, and that's not going to work for me."   

Do something simple each day? Psh, tried that. Couldn't commit.  Don't tell yourself you have a
"problem"? Psh, it IS a problem. I DO have a problem. Why shouldn't I acknowledge it? Don't be hard on yourself? Yeah I KNOW that, but it's IMPOSSIBLE. Share your feelings? Ugh, no thanks. 

But, if I take a honest look at my life, it's filled with doubt, insecurity, judgement, and repetitive negative thought patterns on a daily basis.  Maybe I'll experience a wonderful moment or awakening, but then I start thinking: how do I get to the NEXT moment? The NEXT awakening? Helloooo ego. I want and I want and if I don't get, I crash and fall into the oranges and red.  I start being hard on myself, criticizing my "emptiness," and fall into despair.  If I can't have it all, I don't want anything.

So, the more I listened to my friend's practical advice, the more I realized the necessity of applying it to my life.  I DON'T have all the answers, and I DO need to change.  

I look at this chart and I'm reminded that my emotions are fluid, that nothing stays the same, and change is possible.  If I'm in the red one moment, a change of perspective and attitude can elevate me to the tranquil colors of the chart's upper stratosphere.  

Here are the practical tips I'm taking on as of today:

  • Start small.  Maybe it's writing down inspirations in my journal every day, maybe it's reading 5 business articles a day, maybe it's reaching out to 5 friends and asking them about their day.
  • Don't be hard on myself. If I do nothing all day, that's ok. That's my reality, and I love myself.  Tomorrow is a new day.
  • Mood boost: Do something selfless once a day.  I'm getting my fancy coffee this morning, and end up chatting with a painter. An old man approaches us and asks where he can find a McDonald's; the coffee here was too pricey.  The painter gives him directions, but then adds: "I'll buy you a cup of coffee here and save you the trip."  The old man was shocked, and incredibly grateful, but ultimately did not take him up on the offer.   I turn to the painter, and say: "wow, that was really selfless of you." He says, "It's just $5, and it's actually really selfish of me. I want good karma." So, there you go.  Do selfless things selfishly and maybe the universe will reward you.
In other news, I'm going out to buy myself a mood ring. 

In other news, I'm going out to buy myself a mood ring. 



Entrepreneur Series - Meet Gesche Haas

Finance-turned-Startup girl Gesche Haas will sparkle her way into your heart and high five your inner entrepreneur.  

This African born, multilingual, Chinese-German, marathon running, NY Times headlining, inspiring woman is tenaciously pursuing her business dreams, and picking up some amazing life lessons along the way.  

These war stories are often exchanged in rapid fire over weekend brunch, and no, not the bottomless mimosa kind of boozy brunch.  Gesche has been organizing Dreamers Who Brunch, which gathers her amazing and ever-growing group of mostly female entrepreneur friends around a SoHo brunch table, accessorized with laptops and to-do lists.  

Sometimes these sober work days will spillover into late night dance parties, and that is when Gesche, her hands squeezing your face with intense excitement, will tell you that when things get real, she'll be there to push you forward.   She is a believer in people, and it is her purpose to make them feel unstoppable. 

Meet Gesche --

What's on your agenda today? 

Market research and setting up a shopify store to test demand for one of my business ideas.

What inspired you to leave the relative comfort and stability of the corporate world and venture out into the choppy waters of entrepreneurship?

Passion / adventures > comfort zone 

What's the last thing you did that was outside your comfort zone? 

Last week I emailed a complete stranger I found on linkedin, simply because she seemed like a really interesting person. We ended up instantly connecting and have been inseparable work (sometimes dance) buddies ever since.  

What has been your biggest challenge so far?  

Myself. Self-doubt is hard to avoid partially because you’ll be doing many things for the first time and won’t even know where to begin. But you just have to charge forward every day and embrace setbacks as exciting opportunities. Nothing ventured, nothing gained.

Each weekend you've been hosting work brunches for your entrepreneur friends. Tell us what inspired this.

We call our brunches Dreamers who Brunch: 

They have proven to be an amazing life hack and have become my favorite pastime, because:

  • I get to pencil in working on my dreams every Sat/Sun AND make it fun
  • It’s a unique opportunity to socialize with likeminded people who are equally busy
  • Being surrounded by entrepreneurs while working has proven to be an invaluable sounding board

Walk us through your process for finding workable locations.

I decided to opt for restaurants vs coffee shops to ensure we had enough space and good food options, yum! 

Yet, to ensure the restaurants would be excited to have us working there for hours:

  • Used opentable to identify places that were not crazy busy on weekends
  • Stopped by during the week when things were slow 
  • Talked to the managers directly to build a relationship and get their blessings on us whipping out our laptops

What's your secret to attracting smart, ambitious women to come pow wow around the brunch table?

It has been a very organic process since we face such similar issues. It can be surprisingly hard, especially as a female entrepreneur, to find people that can relate to you. But rather than feeling like antisocial workaholics we’ve simply created  a special brunch tradition that allows us to work hard on our dreams as well as feel proud about doing so. 

What's something you've done recently that you're really proud of?

Quickly shelving the prior business idea I was working on when I was able to debunk some of my assumptions around that idea - as well as being called out for taking critical feedback really well.  

"A good friend who points out mistakes & imperfections…is to be respected as if he reveals the secret of some hidden treasure." ~ Dalai Lama

What's been the best thing you've learned in the last week?

My biggest revelation was that there never is a reason to feel disappointed in yourself. It has been a big game changer. When I catch myself starting to feel disappointed I think about if / how I can do things differently. Half of the time I realize I was making life harder for myself for no reason - the other half of the time I find an actionable solution to whatever caused that feeling. You need to be your own biggest supporter not your biggest enemy.

Do you have a morning routine? If so, what is it? 

Yes. Every morning I review my longterm goals, write down a few things that I am grateful for, and plan out my day. Only after I have done that do I start checking my email.

What's your advice to girls who move to the city and are trying to make friends and build a network?

Put yourself out there. I think too often women miss out on amazing relationships and opportunities because they fear rejection too much. View potential rejection as positive recognition of you going out of your way enough to grab life by its horns  And never take anything personal, ever!

What's your advice to other hopeful female entrepreneurs?

I could write an entire blog post just about this. Number one advice would be to dream big and to do something about it: Write down your goals, be specific, then write down how you need to be spending your time to get there. Then review this list every day to see if how you are spending your time today is getting you to where you want to be. Your goals and action steps may change but its critical to start being strategic about it, especially if you think you might otherwise lead a life of regret.

I’ve noticed that men tend to take a lot more systematic approaches while women are more likely to go with the flow. But if you fail to plan you plan to fail. Men also dare to dream much bigger while I catch women feeling self conscious and nearly undeserving of their goals. 

Tell us about SPARKLE moments :)

In our group of female entrepreneurs we noticed that we tended to be very self critical, putting our main focus on the things that we did not do well. This creates insecurity and herewith impacts our ability to attack life! So we started an accountability group in a messaging app where we committed to posting daily “sparkle” moments, things that we are most proud of that day. It’s a paradigm shift of training ourselves to give credit where its due. 

What's today's sparkle moment? 

Not letting a hangover stand in the way of spending 7 hours at our dreamer’s brunch today :)

"Gesche" Watercolor 9" x 12" by Laura Anne Brooks 

Meet the next Entrepreneur → Felicia Schneiderhan





There's a hero in our souls, and mine eats walnut brownies

Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.
— Ayn Rand, Atlas Shrugged

Inspiring words sent from a stranger, thanks to the new-old craze of anonymous quote forwarding sweeping through my inbox.

Doubt can be crippling for an early stage startup, and I've spent many a dark hour lost in the fog of am-I-good-enough-what-do-I-know-who's-going-to-want-this.

But Ayn Rand comes in with her poignant prose, and reminds me not to give up, and to nourish the hero within.  And today I took a big step forward for WingCircle - my NYC ladies know what I'm talking about - and man, it felt good.  

So good that I biked to my favorite bakery in SoHo and ate a big walnut brownie. Because success is great, but success AND brownie is butter.

Er, better.



Entrepreneur Series - Meet Sara Molnár


That's how my high school entrepreneur class teacher, Mr. Muller, would emphasize the word for mnemonic education as he stalked around our classroom with his old-boy charm and swagger, spouting hilarious and irrelevant stories about life and business.  

I was a 15 year old girl in a room full of boys, and generally kept my mouth shut.  I sometimes wonder what the experience would have been like if I had some of my trusty female sidekicks to pass notes to and giggle about the boys.

Fast forward to my adult life, and I'm lucky to know a handful of creative and intelligent women who are walking down the entrepreneurial road. Their stories have been inspiring and educational, and I now want to pass along their stories through the world wide web. Certain themes emerge from those who have passionately dedicated their time to building something from scratch, and I went to interview these women with the hopes of distilling some of those commonalities.  

This first interview is of my good friend Sara Molnár, a Hungarian-American who has a passion for art curation, and who just opened her first art show in Nolita.  She hustled to get sponsors, a great space, catering, and a good crowd. Downtown Magazine gave her a nice write up.  I also snuck in a few questions about what's its like to make girl friends in NYC, because WingCircle.

Meet Sara :)


Laura: Hi Sara! You just curated your first art show at the Little Fox Cafe, and had an amazing turnout! What inspired you to organize the show?

Sara: I always enjoyed contemporary art, especially discovering new emerging artists and getting to know their person and their art. My dad is a hobby art collector in Hungary and that had a big impact on my life - to see him curate pop up shows out of his own collection. I dedicated my last two visits to Hungary to meeting with as many artists as possible and finding the ones that meant the most to me and spoke the most to my soul. 

L: Did you ever doubt that you could pull it off? If so, what made you overcome that fear?

S: At first I was very confident that it would be amazing - I trusted that the art would draw a great crowd, and paired with some champagne and food, it could only be a success.  But as the date approached, I had more and more doubts, partly because I am a maximalist. Fortunately, I was surrounded by amazing people who helped me overcome those doubts.

L: What lessons did you learn?

S: Not to rush into things, and listen. It’s the hardest to listen when you think you have all the answers.

L: Making girl friends in NYC - easier or harder than getting a normal date off of tinder?

S: I am not exactly a fan of Tinder, but making girlfriends in NYC is not easy.  I gave up on that, and that’s why I mostly have guy friends, with some exceptions…

L: When you moved to NYC, how did you go about making girl friends?

S: I already had some people that I knew here when I moved to NYC, plus I also moved in with my best friend from Hungary who had already been here for a year. She and I are both very outgoing, so we attended every single event we were invited to. Also, I took jobs that helped me socialize, like working at magazines or in restaurants. 

L: What's your advice to girls who move to the city and are trying to make friends and build a network?

S: Have energy and hustle, in everything you do.  If you are a person who likes to be around people, then you have to hustle to find the right crowd, just like you hustle in your career or to get your perfect bikini body in the summer.

The city is moving fast; people and surroundings change quickly, so try to stick to your plans and routines. Or get yourself a hot boyfriend who knows New York in and out – that’s a good way too. 

L: What's the most fun thing you've done in the last few weeks?

S: I like low key fun - biking or walking around the city, checking out galleries, and eating good food. That’s an ultimate perfect day for me.

My other favorite thing to do is leave the city - go snowboarding for a day, or fly down to Miami. The feeling I get back when I come back to NYC, like I can literally smell the energy of the city, is the best. You just feel like you have so much to do and you just want to get to it! It’s amazing.

You can find Sara south of 14th street, toting her Celine, planning her next steak dinner.   



Facebook makes us sad and depressed, and give me another hit of that #$@&! news feed!!!!

...maybe because you are an old white guy?

Quick show of hands.  When's the last time you checked Facebook? Twitter? Instagram? I'm going to bet it was within the last 24 hours. And I'm not normally a betting lady, so I'm backing this up with stats.  In 2013, the average FB users spent about 8.3 hours a month on the site, presumably scrolling through questionably relevant news feeds, scrutinizing old pre-selfie selfies from way back in the early 2000's, and eye rolling and audibly sighing at every new "life event" (oh, that could just be me).

Isn't it true that the more we consume digital technologies aimed at connecting us, the more isolated we begin to feel?     

A study by Carnegie Mellon titled, "The Internet Paradox," found that increased internet use led to a decline in communications with friends and family, and increased depression and loneliness.  The year? ...1998.  A whole YEAR before the real Slim Shady stood up, and two whole years before the dreaded Y2k bug did ... absolutely nothing.

Then came Facebook. Popular at first to stalk crushes, preen digital narcissism, and access a digital book of friend's faces, Facebook eventually evolved into an egalitarian platform to connect the world, presumably making us all happier along the way. 

Ah, the simpler days.  [side note: during this search, I found a post entitled, "tips on using Facebook for Catholics."  

Except, according to a bunch of smart people studies and editorials, Facebook has actually been making us sad and depressed.  Yes, it puts on sweatpants, goes over to your corner bodega, picks out the Ben n Jerry's, pays for it in page likes, and spoon feeds you like the chubby hubby n baby flavor you are.   (that's lots of chocolate, PB, pretzels, and malt stuff swirled into a frenzy, for those who have yet to master the art of the BJ - aka Ben n' Jerry's). [side note: I have a friend whose autocorrect changes any B_ to BJ. BK? nope. BO? Smell you later.]

But here's the silver lining on this iCloud: in-person communications are what makes us human. It's where we are forced to search deep within for empathy and connection.  And it's my hope that we never lose touch with that heart and soul muscle.  I hope, because I know what it's like to give up on using and strengthening this muscle - to retreat into a digital reality - and it's upsetting because my real life will begin to decay, and the whole messed up situation looks a lot like the Matrix (there's my Matrix analogy, for all you loyal readers).  

This awareness is evolving into my new mission for WingCircle. It's a moral imperative, a social necessity - life is mostly about the connections we make offline, and WingCircle will be the technology to facilitate those connections.  I don't want to slam you with content to keep you glued to your screens (this blog notwithstanding). I'm not jockeying to be the next Facebook, even though Facebook is really more a symptom of our circumstance than a cause. But I AM hoping to be a safety net for all those disconnected people out there.

Come here and give me a big hug.



Water, water, every where, nor any drop to drink

I'll always love you, Wilson.

I'll always love you, Wilson.

Day after day, day after day,
We stuck, nor breath nor motion;
As idle as a painted ship
Upon a painted ocean.
Water, water, every where,
And all the boards did shrink;
Water, water, every where,
Nor any drop to drink.
— The Rime of the Ancient Mariner

Ah, the lamentations of desperate irony for the stranded sailor becalmed at sea.   His critical thirst cannot be quenched by the surrounding undrinkable water stretched to the horizon.  

In a much less poetic fashion, I feel like this sailor when I spend my days inside Ground Support, that crowded SoHo coffee shop buzzing with entrepreneurs and talent in the tech biz. I have no shame creeping over shoulders, hoping to see XCode up on the screen, or some other tell-tale sign of a tech industry guru, then chatting them up in hopes of poaching them from whatever job they're immersed in.  

But alas, these people are all happily involved in projects more promising for their bottom line.  So I turn away from the juicy, tantalizing obvious in front of me, and dive deep into the mysterious online world of co-founder dating sites, linkedIn cold calls, and tech message boards.  

I'm expecting a great moment of irony when I actually find someone online, only to discover that they've been sitting at the other table for the last 2 months.  



I got my MBA from Shark Tank


Every business school should have a class dedicated to analyzing Shark Tank - it's that good.  All sorts of entrepreneurs walk onto the show in hopes of scoring a) $$$$, b) strategic partnerships, c) exposure, and d) all of the above, but all will walk away with valuable lessons.

The more I watch, the more it becomes obvious that there are certain benchmarks for success in the tank: Know your numbers, test your market, don't rely on the sharks to do fundamental business legwork, understand the value of your company, know your strengths and admit to your weaknesses, and if all it takes is picking up the phone to reach out to Wal-Mart or Whole Foods, pick up the damn phone!

Another recurring theme is the product/business dichotomy. Sometimes entrepreneurs will get chided because they are too focused on building a product, rather than a business.   This smack down will be imminent when the founders care less about hard sales numbers and balancing check books, and more about attracting customers by improving product features. 

I usually jump on the shark chomping bandwagon when I watch an entrepreneur get crushed with his product-heavy pitch.  But let's look at what I'm doing with my own "business." When people ask me what I'm doing, I say that I'm more focused on building a quick and dirty WingCircle prototype to test my user theories, relying only on ad sales for some pocket change. I cringe when people ask me for immediate revenue models and estimated sales figures. Can't you guys just look at the pretty pictures and be impressed?! Apparently not.

Hello Laura, you're fueling a product-focused mentality!  Yes, ok, maybe, but the app business world is kind of nutty, don't you think? Why does a simple code scanner app need $8.7 million dollars from Silicon Valley? Why does a free app that sells nothing generate interest on Wall Street?  Twitter didn't even have a business plan!  

To business plan or not to business plan? I understand some of the pitfalls of poor cash management, but can't I just build the thing and see what happens? How much money could I possibly lose? Can't I attract talent with the vision, the pictures, the passion, and some free coffee?

Another day in the life of a solo entrepreneur ...






Yeah, but HOW does this app WORK?!



I take a lot of things for granted.  The intelligent architecture of my building that prevents the roof from collapsing on my head, the engineering of a space heater that prevents insufferable hypothermic twitches, the inner workings of my Brita filter that purifies the weird tang from my tap, and things that just work when I flip a switch, push a button, or bang and kick repeatedly until getting my sea salt Pop Chips.   

If you're reading this from a computer or cell phone, how do you think the words are appearing on your screen? Yes, it starts with the Matrix and it's 0's and 1's, but how does Neo's revelation translate to what you're seeing right now?  0's and 1's form a language - designed by the Architect, of course (fyi, can do Matrix analogies for pretty much everything) - so don't you want to taste a kernel of the Architect's corn? See what it tastes like?  Sea salt Pop Chips?

Well, I want to know, need to know, and fortunately there are tons of references out there to break into this knowledge bank, like here, here, here, here, here, etc etc. And I'm inspired by the fact that I'm going to be infiltrating a heavily male-dominated field with my feminine syllogism.

But gosh, this stuff can be frustrating.  I spent half of yesterday just trying to figure out why one little line of code kept returning an error message, and half of that time just trying to decipher what those error messages were trying to tell me, messages which had a lot of this: 'nul' 'void' * % NSString BOOL { } , and none of the 'lol' :* #hashtag and 'NBD' that I'm used to.

It's given me a lot of respect for the computer literate, and engineers in general.  Not like I'm going around ooh'ing and awe'ing at every modern marvel, but I'm a bit more aware and a bit more impressed.  Maybe I can inspire you to reverse engineer one thing you're curious about.

And I hope it's a vending machine... because Pop Chips.